Instagram stories of your brand are one of the best assets to engage followers, promote new products, and increase your brand’s awareness.

According to HootSuite, 200 Million Instagram users visit at least one business profile daily, thus it is a vital place to increase engagements.

Here are 5 Instagram stories ideas for beauty brands to take inspiration from:

#1: Educate the audience

Instagram Stories for educating audience
Lakme educates audience on best looks through Instagram Stories 

Great marketing is not just about promoting products or services but also providing valuable content on the table to your audience. Engage your audiences in guiding them about new looks or best skincare.

Lakme uses IG stories to showcase the best looks its audience can wear on special occasions.

#2: Promote events

Instagram stories for event promotions
Lakme promoted its LFW 2021 through IG stories

Your beauty brand can use Instagram Stories to depict the current events you are a part of. It engages the audience at a personal level making them feel like a part of the event themself.

Lakme uses IG stories to showcase Lakme Fashion Week helps in generating a huge engagement rate

#3: Promote Products

Instagram stories for product promotion
Oriflame showcases its latest products through Instagram Stories

Whether it’s a new product launch or promoting an existing product, Instagram stories always come in handy. It's a simple & fun way to engage while expanding item deals.

Oriflame uses its Instagram stories to promote its products.

#4: Shoppable Stories

Instagram Stories with shoppable stickers
Maybelline New York directs audiences to its website by using Shoppable Stickers on stories

Shoppable story sticker was introduced in 2019 by Instagram and since then it has been a great buzz.

Shoppable Sticker allows the audience to visit the product page of your online store & checkout. Start counting your orders 💸.

Maybelline New York uses shoppable stickers in its stories to drive traffic to its online store.

#5: Contest and Giveaways

Instagram Stories for promotions
Faces Canada uses IG stories to attract the audience to its contests

If you really want to charge up your engagement on Instagram then holding contests and giveaways is a good idea. Promoting these on your stories will only boost up the numbers.

Faces Canada drives attention to its giveaways and contests through IG stories.

Instagram Stories are super useful to boost your product branding. Don't sleep on them.

For more ideas, hop on to Instagram Story Ideas: A guide for eCommerce Brands.