Are you someone who’s new to Instagram or social media? Or someone who’s been using it for a long time but getting less engagement even after doing every possible thing you could.

Keep on reading to know the best time to post on social media and I am sure at the end of the article, you will have a great place to start when it comes to determining what publishing schedule works best for you and your followers in order to increase likes, comments, and shares.

How to post on Instagram at the best times?

The answer to your question is Scheduling the posts!

A smart scheduling tool will allow you to specify timings for each day in advance. With these tools you can easily plan your posts to go out at these optimal times.

Postgrain is one of the affordable tools for scheduling.

This tool allows you to upload images, carousel posts, and videos to your Instagram feed, stories, and even IGTV.

Another good tool is Tailwind.

This tool is only used for scheduling posts and can also analyze the best time for you to post on Instagram. By looking at your previous posts, it will tell you what time suits you the best for posting.

Why should engagement be your number one priority?

Every brand is different, so is their social media marketing strategy. Most of the companies want their Instagram account to have as much interaction as possible.

Likes and comments are two types of traditional Instagram interaction. People have lately begun to add views, shares, and direct messages to their posts. Apart from the above sorts of engagement, you can also add Instagram stories, IGTV, Instagram reels, etc.

Image source : Sproutsocial

According to Hubspot research, on Instagram an average post earns 5,963 likes. When you check your own Instagram account statistics, you may find a substantial difference. Why? Because this figure, however, is the mean, strongly impacted by viral pieces shared by influencers.

Viewers love to see engaging and useful content on their feed, give them a reason to follow you and your brand.

Key considerations while you post on Instagram

Day of the weekday

Even at the same time of the day on various days of the week, there might be considerable fluctuation in Instagram interaction. For example: People tend to be online mostly at 5 A.M, surprised, no?

The reason behind this is because throughout the week, individuals frequently check their phones for messages as soon as they wake up early in the morning.

Time zones

The more geographically diverse your audience is, the less important publishing times become. If your target audience is based in a single time zone, make sure you utilize that time zone, and you utilize that time zone to configure your Instagram posting times, even if it isn’t your own.

Target audience

In Instagram insights, go to followers area to learn more about when your audience is most active on the network. It’s only natural that you organize your posting habits to reflect this.

Frequency of posting

It’s possible to write one to three posts every day. Share a variety of posts to avoid coming out just as concerned in making sales. However, you should prioritize providing high-quality content above making a large number of postings.

The bottom line

Posting on Instagram is a vicious circle, your audience becomes accustomed to seeing your brand in their feed, like your content, and engages with it. Consistently posing on Instagram and engaging with your audience fosters credibility, trust, and a meaningful relationship with your customers.

I hope you make the best out of the above and grow your Instagram account!