Instagram highlights are one of the best features that the platform offers yet. It can be used to showcase products or services, promote your brand’s marketing campaigns, share customer reviews, engage the audiences in behind-the-scenes of your brand, or do something new that you want.
Some of the ways the eCommerce brands are using Instagram Highlights are:
(Cheat note- You can benefit by observing them)
#1: SHOW YOUR PRODUCTS/ SERVICES
Just like Fabriclore, you can use Instagram Highlights to showcase your products or services. You can create different highlights for different introductions, seasonal products, or different categories too.
Don’t forget to add ‘See More’ and link it to your eCommerce site to direct traffic.
#2: SHARE CUSTOMER REVIEWS
Do you have a loyal customer base who love your products? Great! Show it to the world too!
Use Instagram Highlights to showcase the best customer reviews and feedbacks. It also helps in gaining the trust of prospective clients.
Paperedge India, a craft supply manufacturing brand uses Instagram Highlights to post its customers' reviews.
#3: SHARE PROMOTIONS
Promotions of your eCommerce brands can be highlighted at the top of your Instagram business profile. This is a great way to capture the attention of your audience when they visit your IG profile.
Flipkart promotes all its ‘Specials’ through IG highlights.
#4: PROMOTE COLLABORATION:
Promote your Business partnerships through IG highlights. It can be a brand collaboration, influencer partnership, or anything else your eCommerce brand is interested in. Just like Closet Hues, you can too use highlights to focus your audience’s attention towards your influencers and collabs!
Your eCommerce brand must always try to connect with your audience at a personal level. Showcasing ‘behind-the-scenes’ of your brand helps in the same.
Greenbeverages shows BTS to their audience for humanizing with them.
Since Instagram highlights are highly flexible and adaptable, every eCommerce brand must use them. Apart from the above-mentioned ways, you can customize and use them in the best possible way to provide value to your audience.