The majority of your new buyers are probably from Instagram & Search.
keyword search terms from which your Shopify site is gaining traffic can be easily checked in Google Search Console
What about Instagram? How to get insights into where your Instagram traffic is coming from?
Is the top source of traffic from brand name searches? or location searches? or Hashtags? or your followers and influencers?
The top 3 tools to know what Instagram marketing strategies you should double down on.
1. Awario - Effective Instagram monitoring. (Link)
Awario helps you track mentions on Instagram, find leads & monitor competitors.
My favorite feature of Awario is receiving real-time alerts for my brand name & hashtags. You can not only use it to track your brand name but competitors' brand name also.
The pricing plan starts from 29$ per month.
2. MetaHashTags - Find the Best Instagram Hashtags to Boost your Reach (Link)
MetaHashTags helps you discover your top-performing hashtags from previous posts. With this insight, you can create more posts including the same top hashtags for better outreach. All this without even connecting your Instagram account. (link)
Keep an eye on competitors in the same space. You can submit a list of competitors' Instagram handles and MetaHashTags will show you top-performing hashtags, top liked posts, insights into followers' accounts. With this insight, you can understand which kind of posts can work better for your account.
The pricing plan starts from 9$ per month.
3. Instagram Insights - Official In-App Analytics
For your Ecommerce brand, you can benefit by creating a separate Instagram Business account because of in-built official analytics provided by Instagram.
In there, you can see the performance of your Instagram posts and stories and get insights about your followers such as when they are active on Instagram.
P.S: Check this article out on how to create mind-numbing Instagram Stories: https://shopgracias.com/blog/instagram-story-ideas-a-guide-for-ecommerce-brands/